Footballers as Superheroes

Ronaldinho could be the Thing as the way he has allowed his career to nosedive; he must really have bricks for brains. Lionel Messi would be the human torch as when he is on form he really is on fire while Thierry Henry would be the Invisible woman as most Barcelona fans have failed to Leer más

Marketing Advertising Through Sports

Marketing is, as defined by the American Marketing Association (AMA), "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large". Companies use many different ways to promote its products or services and reach the consumers. Nowadays, some of the most Leer más

Are Top Football Clubs Biting the Hand That Feeds Them?

Imagine with me, if you will, the image of football's future at a restaurant. Worry not, we are not looking at a fast food joint during a major tournament, the gaudy images of Disney characters doing scissor kicks is not welcome here. I am, of course, speaking metaphorically. Within our scene we see a top Leer más